Wednesday, January 31, 2007

Create Stylish Rooms that Expand as Children Grow

Serena & Lily will expand its current line of coveted nursery linens with the introduction of 15 new signature children's bedding collections that follow the color scheme and motifs presented in their most popular nursery collections. These new designs, coupled with a range of coordinating lamps, headboards, gliders, rugs and complimentary new paint colors, have the longevity to carry Serena & Lily's sophisticated nursery style through every stage of a child's life.

Year after year, parents are investing more and more in their child's nursery. According to Kids Today magazine and statisticians at Easy Analytic Software Inc., sales of infant furniture totaled $1.2 billion in 2005 and are estimated to increase 24% by 2010. Families are breaking away from themed throw-away styles and moving toward products that are higher in quality and built to last. With this in mind, Serena & Lily have designed new products that offer a high return for parents who have invested the time and money to create their perfect nursery. The company's philosophy is that its sophisticated baby designs can naturally extend to children's rooms as well.

"Theme driven nurseries pinpoint a moment in time and will continually have to be updated as the child grows," says Serena Dugan, co-owner of Serena & Lily. "Our line makes the original design scheme expandable. Changing out the nursery as your child grows should be a simple and cost-effective endeavor. We want parents to be able to grow the look and feel of their child's nursery with minimal effort and expense."
To accompany the 15 newly released collections of twin to queen bedding, the 2007 line includes gliders, lamps, rugs, upholstered headboards and a beautiful palette of non-toxic paint. The product line will be in stores February 2007.

About Serena & Lily
Lily Kanter met Serena Dugan in October of 2003 and the idea to form a new company blossomed within an hour of knowing each other. Serena & Lily officially launched in mid-2004 quickly becoming a favorite of A-list celebrities including Jennifer Garner, Britney Spears, Elizabeth Vargas and Hollywood designer-to-the-stars, Monique Lhuillier. The pair has authored a book on design titled Nursery Style that will be available from Chronicle Books in Fall 2007.

The company has a mission to give back to the community as a socially responsible business, donating 5% of profits to carefully chosen causes that work to impact and improve the lives of children. Powered by this larger activism, and a hands-on approach to giving, the partners are committed to "making the world a better place, one baby at a time."

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